By: Melanie Seepersad | Publish Date: March 18th, 2026
Many Kean students tuned in for Super Bowl Sunday. The Super Bowl is best known for being the final game of the NFL season, but is also known for its creative commercials. However, this year’s Super Bowl was heavily advertised with encouraging use of artificial intelligence.
While AI has become a very controversial topic today, it is widely used amongst many civilians, even outside of the United States. Since 2023, artificial intelligence has become more relevant and often used in many places, even during the Super Bowl commercial breaks. According to Fast Company, 15 out of the 66, or 23%, of commercials shown for the Super Bowl had either used Artificial Intelligence in the making of their commercials, or big tech companies directly advertised their AI tools.
“The Super Bowl has millions of viewers, so it is a great way for brands to demonstrate their new products. But to use AI to create your ads and not be original and creative with them is a whole other level of laziness,” said Arella Seepersad, a junior majoring in criminal psychology at Kean.
Some AI commercials are trying to promote fewer heavy-lifting duties by allowing AI access to data and information. A commercial created by GenSpark promoted the use of artificial intelligence in the workspace. One scene in the ad showed agents using AI to fill out a spreadsheet, allowing access to the data.
“Personally, I think this ad was promoting laziness in the workplace. Back then, people had to manually put in information and figure out data by themselves. Now, it just makes the workload easier with AI, and it will just encourage people to become lazier with a job they may have gotten through difficult times,” said Kean undergrad student Nelida Guzman
Another AI commercial, promoted by Ring, a doorbell company, promoted their doorbell camera that uses artificial intelligence to track missing pets. However, the commercial received lots of backlash, which eventually had people unsubscribing and removing their cameras from their homes.
“It clearly isn’t just about finding missing pets. The company most likely has access to this data and information. They could be using it for anything, and it could be spyware for anyone to have access to anyone on the internet,” Seepersad said.
It is more normalized to find an AI video or image on your explore page these days; however, it was hardly used or noticed by many last year. Comparing this year’s AI commercials during the Super Bowl to last year’s AI commercials during the super bowl, the difference is very severe.
During last year’s Super Bowl commercial breaks, very few advertisements from mainly big tech companies created AI product-featured commercials that struck interest in viewers. The production of those commercials was more human-led with mentions of artificial intelligence, whereas many commercials of this year’s super bowl contained several AI-generated content/visuals.
According to Next Reality, brands like OpenAI, Google, and Meta created these advertisements to focus on AI’s “practical benefits, creativity, and even humor to make it more relatable.” Google made an ad based on a father prepping for a job interview by using Gemini to test him on his abilities and working skills. Throughout the ad, it compared his skills of being a father and a job seeker.
Another ad that introduced the use of AI during the Super Bowl was created by Meta and Ray-Ban, where Ray-Ban sunglasses can now record videos, answer questions, and take photos through commands. However, this product did not receive the best ratings as people questioned if this product is safe for the world, especially with its feature to record videos and take pictures without being noticeable.
Given the number of commercials that spoke about artificial intelligence and how it works within products and services, civilians were very overwhelmed and alarmed. The load of AI commercials this year compared to last year is already a major difference, but how AI is introduced and spoken about within the one-year difference in commercials is even more bizarre.
During last year’s Super Bowl, artificial intelligence was hardly used to create commercials and was only introduced through products that involved artificial intelligence. On the other hand, AI was one of the most heavily focused on during this year’s Super Bowl. This year’s Super Bowl was disliked by many viewers for the number of ads that involved artificial intelligence.
“I have always tuned into the Super Bowl for the ads, but this year the advertisements were so trash. I am not a big fan of AI, especially with how damaging it is to the world and so many civilians, but these companies disappointed me in the lack of creativity through original work,” Guzman said.
Artificial intelligence is very advanced and can be helpful in many ways, as it is designed to do so. However, as artificial intelligence continues to develop and evolve into everyday technology, there are serious risks to indulging in the products. Large tech companies will continue to invest in artificial intelligence, and it will be difficult to put an end to artificial intelligence as people consume more of it every day.
Is it worth millions of dollars to create and sponsor highly advanced technology that increases damaging changes to the world just to simplify the difficult tasks within life?
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