Kean University announces new seal

By Jennifer Padilla | Published March 1, 2018

Kean University is aiming to better showcase its brand and visual identity by presenting a new seal that will be seen around campus on media, clothing and other branded items in the upcoming months.

“The new seal makes the university’s name more prominent so people immediately know that it represents Kean,” said Karen Smith, Vice President of University Relations. “It’s an important tool in establishing the university’s brand to prospective students and others.”

Director of Media Relations Margaret McCorry said the seal will be rolled out over time to minimize costs. It has been shared with University vendors, including the bookstore, so that they can start using it on new items. However, older items will not be removed from the shelves.

The previous version of the seal has been used since Kean became a university in 1997, according to Kean’s website. The new seal makes the words “Kean University” easier to read while maintaining the consistency of the design.

Additionally, the new logo slightly narrows the lines around the coat of arms and relocates the founded year to be seen inside the circle, between the torch. The window has been removed from the clock tower, however, and the sharpness around the state is truer to the shape of NJ.

Faculty and students are asked to use the new seal on all materials. It can be downloaded at kean.edu/brand.

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